> For the complete documentation index, see [llms.txt](https://partner-docs.fera.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://partner-docs.fera.ai/apps/seo-apps.md).

# SEO Apps

<figure><img src="/files/lgCThZ8fzolvdPQmlCJ7" alt=""><figcaption><p>Fera makes it easy for merchants to show ratings in search results, but your app can make it even easier an give them more control.</p></figcaption></figure>

Fera automatically generates SEO markup schema if it is not already present on the site. However, Fera also plays nicely with apps that manage the SEO markup.

{% hint style="success" %}
Fera is most likely already compatible since it automatically "completes" existing SEO schema with rating/review data.
{% endhint %}

At run-time (via JS) Fera detects any existing SEO schema on the site and automatically appends missing review/rating information.

## Shopify SEO Apps

Fera automatically generates SEO markup schema if it is not already present on the site.

{% hint style="info" %}
We recommend you use the [official Shopify Standard Metafields](https://shopify.dev/apps/metafields/definitions/standard) which Fera will automatically sync ratings to.
{% endhint %}

#### How to get product ratings and review counts

There are two methods store product rating counts and average product ratings for Shopify stores using Fera:

1. Read from the [official Shopify Standard Metafields](https://help.fera.ai/en/articles/6342895-shopify-review-metafields) (recommended)
2. Use the [Partners API Product Ratings](/developers/partner-api/retrieve-product-ratings.md) endpoint

#### How to get product reviews

If you need to grab public review data for any product, use the [Partners API List Reviews](/developers/partner-api/list-reviews.md) endpoint.

Also see this article in our help center about [using Fera Shopify review metafields](https://help.fera.ai/en/articles/6342895-shopify-review-metafields).

## Non-Shopify SEO Apps

If your app is not on Shopify you can use our [Partners API](/developers/partner-api.md) to grab product ratings and reviews from any store using only the store's domain.

However, this may not be necessary. Fera will not tamper with existing review/rating schema, however it will automatically append rating/review data to existing product schema if it is missing and available by Fera.

{% hint style="success" %}
Fera will only automatically add rating/review SEO schema if a product/rating widget has been added to the page from Fera.
{% endhint %}